There's been a huge change in the past few years in people's idea of what flavor should be. No longer do people want to be fooled by artificial flavors in a weak tea. Rather, there has been a demand for true Fruit Flavored Tea starting from the beginning with actual fruit.
Artificial Fruit Flavor's Decline
Older bottled teas would frequently rely on syrup and artificial flavoring to suggest the fruit flavor of the tea without actually containing any real fruit. With time, consumers started to see the distinction, particularly when they tasted a version made with a rich in real fruit.
The real flavor picture of Real Fruit Flavor
Concentrate on real stuff.
Jolie does not use flavoring alone but uses real fruit concentrate to create all of her flavors, which are brewed with rich Brewed Tea. The fruit adds a certain brightness to the end result, as it does not use a synthetic alternative.
Take a tour of the Full Lineup
Comparing these flavors is easy with a Tea Variety Pack, as they can all be purchased in one case (and not individually).
- Raspberry is a naturally tart bright color.
- Ripe and flavorful blueberry.
- Peachy, warm and sunny
- Zesty and lively, tangerine
- Lemon Lime, fresh and clear.
- Original, smooth and classic
How this will affect a fan of flavored iced tea
Turn off the artificial aftertaste of flavored water!
Those who have experimented with a cheaper bottled tea will be familiar with the unpleasantly artificial flavour that follows. Genuine Flavored Iced Tea does not use any of that, however, as the flavor is made from real fruit concentrate and not lab-created flavors.
Maintaining low levels of every flavor
- No matter the flavor, only 5 calories per can!
- Artificial colours do not have to be added for any variety
- The consistent hydroxytyrosol was found throughout the series
- Gentler on the environment with Non GMO ingredients in every can
The larger shift behind this trend
Transparency is key and it's something that shoppers are now demanding for all products, and that includes fruit flavored drinks. It's no longer a luxury item to have a short and easy to recognize ingredient list; instead, it's a standard expectation.
Final Thoughts
The trend of a real fruit taste has become a part of the general trend in today's lifestyle that people look for a real taste in their regular drinks. If artificial shortcuts are finally eliminated, this is what real fruit concentrate looks like when blended with brewed tea and treated with exactly the same consistency.